Anonymous woman sitting in chair holding an ebook reader with both hands
Anonymous woman sitting in chair holding an ebook reader with both hands
Source: Pexels

The first info-product I ever created was a book. A lengthy, 300+ page travel guide.

At the time, I was part of a writing group in Boston which was full of fiction authors. It was the only in-person community I knew of back then where I could find free support. I looked to them for publishing advice, but I didn’t realize that it might not be the best thing for me, a non-fiction author.

They shared with me all the different places they published their books as ebooks online: Amazon, Smashwords, Wattpad and so many others.

I followed their lead…


Your free content impacts who you attract

Anonymous woman sitting at blue circular table working on silver laptop surrounded by notebooks and a coffee cup
Anonymous woman sitting at blue circular table working on silver laptop surrounded by notebooks and a coffee cup
Source: Pexels

After choosing a niche, new infopreneurs often have difficulty narrowing down their business’ overall message and deciding which topics they want to specialize in teaching to their audience.

A simple exercise I often teach my audience members to assist with this involves two steps. First, determine what your umbrella topic is. Then, identify three to four pillars underneath that.

Your umbrella topic is the overarching thing that your business is about.

If you operate in the health niche, an example of your umbrella topic might be wellness for women.

An umbrella topic is big and overarching. There are a lot…


Create valuable freebies to attract new leads

Anonymous hands holding a tablet and a stylus at a wooden desk
Anonymous hands holding a tablet and a stylus at a wooden desk
Source: Pexels

As I’ve written in this other Medium article, there are essentially only three main ways to grow your email list: collect, buy, or borrow.

When you collect email subscribers, you attract them to your platforms, such as a website with free content, blog posts, videos, and offer a freebie, or lead magnet, which they can sign up to get.

Common lead magnets business owners will use are free PDFs and free training videos, but there are so many options beyond that!

Here is a list of 42 different lead magnet ideas:

  1. Ebook (a.k.a. action plan, blueprint, etc.)
  2. Report/White paper
  3. Case…


Guide your buyers from one sales funnel to the next

Stack of coins on top of assorted, colorful banknotes
Stack of coins on top of assorted, colorful banknotes
Source: Pexels

The order confirmation page is one of the most underutilized in your entire sales funnel. Normally, the order confirmation page is where the sales funnel and thus the buying process for the customer stops — but it doesn’t have to.

We know that it is significantly easier to get a customer who has purchased from us once to buy again, compared to someone who has never purchased from us at all. So, shouldn’t we be trying to find as many ways as possible to put other products we have in front of our buyers? Of course we should!

One of…


After you create it, help others find it

Anonymous Black man’s hands downloading a file on his smartphone
Anonymous Black man’s hands downloading a file on his smartphone
Source: Pexels

One of the ways you can grow your own email list is by offering freebies, or lead magnets, to potential leads. These could be free PDFs, free video training, etc. A lead will enter their email address and become one of your subscribers in exchange for the free value you’re offering.

Once you’ve created your lead magnet, what comes next?

This isn’t Field of Dreams. If you build it, they don’t just come.

You now have the job of advertising that freebie and setting up the infrastructure necessary to capture people’s emails when they sign up.

Here are 33 places…


Women with long hair working at her laptop at a white table
Women with long hair working at her laptop at a white table
Source: Pexels

Business owners love to talk about how busy they are, but isn’t it also a sign of success to have time freedom? Isn’t that one of the reasons entrepreneurs get into the game in the first place?

There are many things you might need to do in your business to achieve the lifestyle you desire, and one of them is certainly outsourcing.

In this article, I’m using the term ‘outsourcing’ to describe delegating tasks to others outside your own company who can take work off your plate.

One of the ways you might consider outsourcing is by hiring a ‘VA’…


Woman in white blouse and red glasses has both hands to her head while looking overwhelmed
Woman in white blouse and red glasses has both hands to her head while looking overwhelmed
Source: Pexels

We all know what “shiny object syndrome” is, right?

It’s like being Dory in the Pixar movie “Finding Nemo”: putting aside one thing or project in our business even before it’s done because we get excited about something else that we think needs our attention now (even though, it really doesn’t).

As business owners — especially if you’re a solopreneur — it’s true we are all balancing many plates at once. Some things will always be that way.

Bookkeeping is a near daily task. Social media posting happens multiple times a day. …


Smiling brunette woman waves at a person through her laptop on a video call
Smiling brunette woman waves at a person through her laptop on a video call
Source: Pexels

Affiliate products can be an excellent way for infopreneurs (authors, speakers, course creators, etc.) to add additional revenue streams to their businesses.

Unfortunately, many infopreneurs don’t know how to effectively market another person or company’s products through their own platforms in a non-spammy way that doesn’t also detract from their own brands.

In this article, I share some effective, ethical ways to promote affiliate products in your infopreneur business!

#1: LINK TO AFFILIATE PRODUCTS IN YOUR EXISTING FREE (AND PAID) CONTENT.

Infopreneurs have already created a platform for themselves online where they can share information with their audience for free, such as their blog, podcast, YouTube channel. Infopreneurs can leverage these existing…


Anonymous white man in blue long-sleeved shirt types on an Apple laptop on a wooden table
Anonymous white man in blue long-sleeved shirt types on an Apple laptop on a wooden table
Source: Pexels

Email marketing remains one of the most effective direct marketing methods available to business owners today — including infopreneurs.

Authors, speakers, course creators and other marketers of info-products know that the best way to have a successful launch is to first grow their list of potential buyers by collecting their emails. Then, pitch.

But how can you grow that email list legally?

When you boil it down, there are really only 3 ways:

1) Collect ‘em.

2) Buy ‘em.

3) Borrow ‘em.

Let’s discuss each method further here.

#1. Collect new email subscribers.

When you ‘collect’ email subscribers, you provide free content on the internet…


Brunette woman sitting on couch looking at laptop computer on her lap and holding a credit card in one hand
Brunette woman sitting on couch looking at laptop computer on her lap and holding a credit card in one hand
Source: Pexels

As a ClickFunnels customer, I’m granted access to their internal library of training materials, called “FunnelFlix”.

In my quest to (re)watch all the FunnelFlix trainings, I recently sat down to consume all 4+ years of ClickFunnels now-ended “Funnel University” videos and newsletters!

There was a lot there, but one funnel in particular jumped out at me from all the way back in the 2016 materials:

The “Invisible Sales Funnel”.

The Invisible Sales Funnel is a type of sales funnel which flips the script on a traditional webinar.

In a traditional webinar, a business owner offers a free training, and the…

Bailey Richert

Award-Winning Business Coach for Infopreneurs >> I help infopreneurs grow their businesses with proven online strategies. >> baileyrichert.com

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