Anonymous woman sitting in chair holding an ebook reader with both hands
Anonymous woman sitting in chair holding an ebook reader with both hands
Source: Pexels

The first info-product I ever created was a book. A lengthy, 300+ page travel guide.

At the time, I was part of a writing group in Boston which was full of fiction authors. It was the only in-person community I knew of back then where I could find free support. I looked to them for publishing advice, but I didn’t realize that it might not be the best thing for me, a non-fiction author.

They shared with me all the different places they published their books as ebooks online: Amazon, Smashwords, Wattpad and so many others.

I followed their lead…

Your content could be used by others

Hand against a dark red background holding phone which shows a white screen and a small YouTube logo
Hand against a dark red background holding phone which shows a white screen and a small YouTube logo
Photo by Szabó Viktor on Pexels

Recently, YouTube has been testing a beta version of its new “Shorts” videos: vertical videos less than one minute in length.

If you’re interested in learning more about Shorts and how to create them (even if you don’t have the YouTube Shorts button on your mobile app yet), you can check out this Medium article.

It’s likely you’ve seen short video content on other platforms before: Vine, Instagram Reels, TikTok.

YouTube is now getting into the short video game as well, and it’s ‘modeling’ some features from those short video apps which came before it.

Specifically, ‘dueting’ (as it’s known…

Close up of a film reel on a white background
Close up of a film reel on a white background
Photo by Michelle Still Creates on Pexels

It’s unlikely Nicolas Cage tops many of our “favorite actor” lists, but I’ll bet you’d still be hard-pressed not to find at least something he’s been in you enjoy.

National Treasure. Con Air. Matchstick Men. Leaving Las Vegas.

At the time of writing this article, he’s also #26 on the list of highest grossing lead actors.

But what I find so interesting about that statistic is that, unlike many others on the list, he did it without being a recurring lead character in a major franchise (think Marvel movies, Harry Potter, Lord of the Rings) and — according to all…

Gold first place medal on a yellow ribbon in front of a bright yellow background
Gold first place medal on a yellow ribbon in front of a bright yellow background
Photo by Anna Shvets on Pexels

You’ve probably heard the term ‘vanity metrics’ before: those numbers in your business which make you feel good but ultimately mean nothing when it comes down to sales, revenue and profit.

For example, having a lot of Facebook business page “likes” for most people is a vanity metric.

In theory, having a lot of followers, ‘likes’, etc. on a social profile is supposed to be a beneficial thing because it means that the content you share would get in front of more eyeballs. Speaking in big picture terms, this is true. …

It’s not just about keywords

Close-up of laptop screen showing the Google homepage
Close-up of laptop screen showing the Google homepage
Photo by Caio on Pexels

SEO stands for “search engine optimization.” Basically, it’s a fancy phrase for “optimize your webpages so that search engines like Google will show them in search results.”

Many infopreneurs think SEO is mostly about finding the right keywords to stuff into their blog posts or page descriptions. Surely, doing your keyword research and using those keywords in your page text and metadata is important, but that’s not all SEO is about.

Here are 16 SEO mistakes you might be making — and tips on what to do instead:

  1. Not using alt text for your images. “Alt text” is a description…

Creating consistent content is hard; get paid for it

Bird’s eye view of a woman with black hair typing on a laptop on a white table while surrounded by notebooks and a mobile phone
Bird’s eye view of a woman with black hair typing on a laptop on a white table while surrounded by notebooks and a mobile phone
Photo by Vlada Karpovich on Pexels

One of the things I honestly love about my job as a business coach for infopreneurs is the time I get to spend researching new trends, trying out new strategies, and ultimately, seeing if the tried-and-true advice we’ve always been taught is still relevant (or if new lines of thinking are taking over).

This article is about one such thing.

The job of an infopreneur, if you boil it down, is to create content. Broadly, we classify our content into paid vs. …

YouTube is pushing short video content right now

Photograph of back of woman with blonde hair who is outdoors, wearing fashionable winter clothes and holding up her cell phone
Photograph of back of woman with blonde hair who is outdoors, wearing fashionable winter clothes and holding up her cell phone
Source: Maria Orlova on Pexels

The world of ‘short’ videos isn’t new.

Vine, Snapchat, Instagram Stories and Reels — now TikTok.

People love short, quickly consumable, witty, binge-able video content.

Even platforms that have traditionally favored long-form content are realizing this — and getting in on the game.

Specifically: YouTube.

YouTube is currently trialing a beta version of their new feature: “Shorts.”

If you open your mobile YouTube app, you’ll notice as you scroll through your feed that traditional, long-form, horizontal videos are still there, but now there are these vertical TikTok-like videos popping up as well.

Currently, only a few creators have the ability…

Your free content impacts who you attract

Anonymous woman sitting at blue circular table working on silver laptop surrounded by notebooks and a coffee cup
Anonymous woman sitting at blue circular table working on silver laptop surrounded by notebooks and a coffee cup
Source: Pexels

After choosing a niche, new infopreneurs often have difficulty narrowing down their business’ overall message and deciding which topics they want to specialize in teaching to their audience.

A simple exercise I often teach my audience members to assist with this involves two steps. First, determine what your umbrella topic is. Then, identify three to four pillars underneath that.

Your umbrella topic is the overarching thing that your business is about.

If you operate in the health niche, an example of your umbrella topic might be wellness for women.

An umbrella topic is big and overarching. There are a lot…

Create valuable freebies to attract new leads

Anonymous hands holding a tablet and a stylus at a wooden desk
Anonymous hands holding a tablet and a stylus at a wooden desk
Source: Pexels

As I’ve written in this other Medium article, there are essentially only three main ways to grow your email list: collect, buy, or borrow.

When you collect email subscribers, you attract them to your platforms, such as a website with free content, blog posts, videos, and offer a freebie, or lead magnet, which they can sign up to get.

Common lead magnets business owners will use are free PDFs and free training videos, but there are so many options beyond that!

Here is a list of 42 different lead magnet ideas:

  1. Ebook (a.k.a. action plan, blueprint, etc.)
  2. Report/White paper
  3. Case…

Guide your buyers from one sales funnel to the next

Stack of coins on top of assorted, colorful banknotes
Stack of coins on top of assorted, colorful banknotes
Source: Pexels

The order confirmation page is one of the most underutilized in your entire sales funnel. Normally, the order confirmation page is where the sales funnel and thus the buying process for the customer stops — but it doesn’t have to.

We know that it is significantly easier to get a customer who has purchased from us once to buy again, compared to someone who has never purchased from us at all. So, shouldn’t we be trying to find as many ways as possible to put other products we have in front of our buyers? Of course we should!

One of…

Bailey Richert

Award-Winning Business Coach for Infopreneurs >> I help infopreneurs grow their businesses with proven online strategies. >> baileyrichert.com

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