The first info-product I ever created was a book. A lengthy, 300+ page travel guide.
At the time, I was part of a writing group in Boston which was full of fiction authors. It was the only in-person community I knew of back then where I could find free support. I looked to them for publishing advice, but I didn’t realize that it might not be the best thing for me, a non-fiction author.
They shared with me all the different places they published their books as ebooks online: Amazon, Smashwords, Wattpad and so many others.
I followed their lead…
One of the most frequent questions infopreneurs have regarding their content creation is where to draw the line between the content they publish and distribute for free and the content they should charge for in their products.
“How do I know what to give away for free, or what I should be charging for?”, they ask.
Though it might seem like this question can only be answered individually, on a case-by-case basis, there is in fact a good rule of thumb infopreneurs can follow to make their decisions easier:
Give away the information.
Charge for the implementation and customization.
Are you an infopreneur (author, speaker, course creator) looking for a networking event to grow your connections and keep up-to-date on the latest in the worlds of content, marketing, and more?
Check out these 24 conferences and events which are all about just that.
(All quotes obtained directly from the conferences’ own websites.)
In this article, I share 3 ways content creators on YouTube can make money specifically with the YouTube Partner Program. You can run ads, receive ‘Super Chats’ or ‘Super Stickers’ during live streams, or host a paid monthly membership for your audience.
However, getting approved into the YouTube Partner Program (becoming a ‘YouTube Partner’) isn’t a simple task.
You must first meet the requirements:
Only after your channel meets these criteria can you apply for the program, at which point your channel will be reviewed for…
Do a quick Google search for “how to make money on YouTube,” and you’ll see tons of suggestions like:
All of those are absolutely legitimate ways to leverage the platform to create income, but what are the ways that YouTube has empowered its creators to make money directly on the platform itself?
In this article, I’ll outline the three main ways you can monetize directly on YouTube through the services it provides.
First, however, we need to go over a really important initial qualifier:
All of these three methods only work…
“Value”. The word itself is said so often among infopreneurs and online business owners it almost seems meaningless after a while. But it’s not!
Giving value to others is critical if you want:
The tricky thing about value I’ve found, though, is that it highly depends on who you’re trying to give it to.
Asking someone to share their message on your podcast might be valuable to one person, but it’d be a “waste of time” for someone else.
In this post, I…
If you’ve been on YouTube lately, you may have noticed that they are pushing their new “Shorts” feature (still in beta) pretty hard.
Shorts is YouTube’s competitor to short, viral video platforms like TikTok. People love to consume quick, pithy content in video form, and YouTube wants in on their share of that market.
The Shorts program is still in beta, but many users in India and the United States at the time of this publication should see the Shorts feature now available on their mobile app. You can also upload Shorts the more ‘traditional way’ as well. …
Recently, YouTube has been testing a beta version of its new “Shorts” videos: vertical videos less than one minute in length.
If you’re interested in learning more about Shorts and how to create them (even if you don’t have the YouTube Shorts button on your mobile app yet), you can check out this Medium article.
It’s likely you’ve seen short video content on other platforms before: Vine, Instagram Reels, TikTok.
YouTube is now getting into the short video game as well, and it’s ‘modeling’ some features from those short video apps which came before it.
Specifically, ‘dueting’ (as it’s known…
It’s unlikely Nicolas Cage tops many of our “favorite actor” lists, but I’ll bet you’d still be hard-pressed not to find at least something he’s been in you enjoy.
National Treasure. Con Air. Matchstick Men. Leaving Las Vegas.
At the time of writing this article, he’s also #26 on the list of highest grossing lead actors.
But what I find so interesting about that statistic is that, unlike many others on the list, he did it without being a recurring lead character in a major franchise (think Marvel movies, Harry Potter, Lord of the Rings) and — according to all…
You’ve probably heard the term ‘vanity metrics’ before: those numbers in your business which make you feel good but ultimately mean nothing when it comes down to sales, revenue and profit.
For example, having a lot of Facebook business page “likes” for most people is a vanity metric.
In theory, having a lot of followers, ‘likes’, etc. on a social profile is supposed to be a beneficial thing because it means that the content you share would get in front of more eyeballs. Speaking in big picture terms, this is true. …