The first info-product I ever created was a book. A lengthy, 300+ page travel guide.
At the time, I was part of a writing group in Boston which was full of fiction authors. It was the only in-person community I knew of back then where I could find free support. I looked to them for publishing advice, but I didn’t realize that it might not be the best thing for me, a non-fiction author.
They shared with me all the different places they published their books as ebooks online: Amazon, Smashwords, Wattpad and so many others.
I followed their lead…
Are you an infopreneur (author, speaker, course creator) looking for a networking event to grow your connections and keep up-to-date on the latest in the worlds of content, marketing, and more?
Check out these 24 conferences and events which are all about just that.
(All quotes obtained directly from the conferences’ own websites.)
In this article, I share 3 ways content creators on YouTube can make money specifically with the YouTube Partner Program. You can run ads, receive ‘Super Chats’ or ‘Super Stickers’ during live streams, or host a paid monthly membership for your audience.
However, getting approved into the YouTube Partner Program (becoming a ‘YouTube Partner’) isn’t a simple task.
You must first meet the requirements:
Only after your channel meets these criteria can you apply for the program, at which point your channel will be reviewed for…
Do a quick Google search for “how to make money on YouTube,” and you’ll see tons of suggestions like:
All of those are absolutely legitimate ways to leverage the platform to create income, but what are the ways that YouTube has empowered its creators to make money directly on the platform itself?
In this article, I’ll outline the three main ways you can monetize directly on YouTube through the services it provides.
First, however, we need to go over a really important initial qualifier:
All of these three methods only work…
“Value”. The word itself is said so often among infopreneurs and online business owners it almost seems meaningless after a while. But it’s not!
Giving value to others is critical if you want:
The tricky thing about value I’ve found, though, is that it highly depends on who you’re trying to give it to.
Asking someone to share their message on your podcast might be valuable to one person, but it’d be a “waste of time” for someone else.
In this post, I…
It’s unlikely Nicolas Cage tops many of our “favorite actor” lists, but I’ll bet you’d still be hard-pressed not to find at least something he’s been in you enjoy.
National Treasure. Con Air. Matchstick Men. Leaving Las Vegas.
At the time of writing this article, he’s also #26 on the list of highest grossing lead actors.
But what I find so interesting about that statistic is that, unlike many others on the list, he did it without being a recurring lead character in a major franchise (think Marvel movies, Harry Potter, Lord of the Rings) and — according to all…
You’ve probably heard the term ‘vanity metrics’ before: those numbers in your business which make you feel good but ultimately mean nothing when it comes down to sales, revenue and profit.
For example, having a lot of Facebook business page “likes” for most people is a vanity metric.
In theory, having a lot of followers, ‘likes’, etc. on a social profile is supposed to be a beneficial thing because it means that the content you share would get in front of more eyeballs. Speaking in big picture terms, this is true. …
SEO stands for “search engine optimization.” Basically, it’s a fancy phrase for “optimize your webpages so that search engines like Google will show them in search results.”
Many infopreneurs think SEO is mostly about finding the right keywords to stuff into their blog posts or page descriptions. Surely, doing your keyword research and using those keywords in your page text and metadata is important, but that’s not all SEO is about.
Here are 16 SEO mistakes you might be making — and tips on what to do instead:
One of the things I honestly love about my job as a business coach for infopreneurs is the time I get to spend researching new trends, trying out new strategies, and ultimately, seeing if the tried-and-true advice we’ve always been taught is still relevant (or if new lines of thinking are taking over).
This article is about one such thing.
The job of an infopreneur, if you boil it down, is to create content. Broadly, we classify our content into paid vs. …
After choosing a niche, new infopreneurs often have difficulty narrowing down their business’ overall message and deciding which topics they want to specialize in teaching to their audience.
A simple exercise I often teach my audience members to assist with this involves two steps. First, determine what your umbrella topic is. Then, identify three to four pillars underneath that.
Your umbrella topic is the overarching thing that your business is about.
If you operate in the health niche, an example of your umbrella topic might be wellness for women.
An umbrella topic is big and overarching. There are a lot…