Anonymous woman sitting in chair holding an ebook reader with both hands
Anonymous woman sitting in chair holding an ebook reader with both hands
Source: Pexels

The first info-product I ever created was a book. A lengthy, 300+ page travel guide.

At the time, I was part of a writing group in Boston which was full of fiction authors. It was the only in-person community I knew of back then where I could find free support. I looked to them for publishing advice, but I didn’t realize that it might not be the best thing for me, a non-fiction author.

They shared with me all the different places they published their books as ebooks online: Amazon, Smashwords, Wattpad and so many others.

I followed their lead…


A large stage with huge adjacent screens stream large yellow lights into the large energetic crowd below
A large stage with huge adjacent screens stream large yellow lights into the large energetic crowd below
Photo by Teddy Yang on Pexels

Are you an infopreneur (author, speaker, course creator) looking for a networking event to grow your connections and keep up-to-date on the latest in the worlds of content, marketing, and more?

Check out these 24 conferences and events which are all about just that.

(All quotes obtained directly from the conferences’ own websites.)

  1. FunnelHacking Live — Annual conference hosted by ClickFunnels about online business with an emphasis on sales funnels and digital marketing
  2. Social Media Week — “Packed days of programming” about “how we can reimagine social media marketing for a better tomorrow”
  3. SkySprout Summit — “A conference combining the…

White woman with purple hair holds US dollar bills in her hands in front of a silver microphone
White woman with purple hair holds US dollar bills in her hands in front of a silver microphone
Photo by Karolina Grabowska on Pexels

In this article, I share 3 ways content creators on YouTube can make money specifically with the YouTube Partner Program. You can run ads, receive ‘Super Chats’ or ‘Super Stickers’ during live streams, or host a paid monthly membership for your audience.

However, getting approved into the YouTube Partner Program (becoming a ‘YouTube Partner’) isn’t a simple task.

You must first meet the requirements:

  • 1,000 subscribers minimum
  • 4,000 hours of ‘watch time’ minimum in the past 12 months

Only after your channel meets these criteria can you apply for the program, at which point your channel will be reviewed for…


You don’t even need a website

White woman with purple hair holds US dollar bills in her hands in front of a silver microphone
White woman with purple hair holds US dollar bills in her hands in front of a silver microphone
Photo by Karolina Grabowska on Pexels

Do a quick Google search for “how to make money on YouTube,” and you’ll see tons of suggestions like:

  • Affiliate marketing
  • Sell your own products
  • Partner with brands

All of those are absolutely legitimate ways to leverage the platform to create income, but what are the ways that YouTube has empowered its creators to make money directly on the platform itself?

In this article, I’ll outline the three main ways you can monetize directly on YouTube through the services it provides.

First, however, we need to go over a really important initial qualifier:

All of these three methods only work…


Close-up of a handshake between two men in suits
Close-up of a handshake between two men in suits
Photo by Ketut Subiyanto on Pexels

“Value”. The word itself is said so often among infopreneurs and online business owners it almost seems meaningless after a while. But it’s not!

Giving value to others is critical if you want:

  • people to buy your products,
  • colleagues to collaborate with you,
  • influencers to promote you,
  • and much more!

The tricky thing about value I’ve found, though, is that it highly depends on who you’re trying to give it to.

Asking someone to share their message on your podcast might be valuable to one person, but it’d be a “waste of time” for someone else.

In this post, I…


Close up of a film reel on a white background
Close up of a film reel on a white background
Photo by Michelle Still Creates on Pexels

It’s unlikely Nicolas Cage tops many of our “favorite actor” lists, but I’ll bet you’d still be hard-pressed not to find at least something he’s been in you enjoy.

National Treasure. Con Air. Matchstick Men. Leaving Las Vegas.

At the time of writing this article, he’s also #26 on the list of highest grossing lead actors.

But what I find so interesting about that statistic is that, unlike many others on the list, he did it without being a recurring lead character in a major franchise (think Marvel movies, Harry Potter, Lord of the Rings) and — according to all…


Gold first place medal on a yellow ribbon in front of a bright yellow background
Gold first place medal on a yellow ribbon in front of a bright yellow background
Photo by Anna Shvets on Pexels

You’ve probably heard the term ‘vanity metrics’ before: those numbers in your business which make you feel good but ultimately mean nothing when it comes down to sales, revenue and profit.

For example, having a lot of Facebook business page “likes” for most people is a vanity metric.

In theory, having a lot of followers, ‘likes’, etc. on a social profile is supposed to be a beneficial thing because it means that the content you share would get in front of more eyeballs. Speaking in big picture terms, this is true. …


It’s not just about keywords

Close-up of laptop screen showing the Google homepage
Close-up of laptop screen showing the Google homepage
Photo by Caio on Pexels

SEO stands for “search engine optimization.” Basically, it’s a fancy phrase for “optimize your webpages so that search engines like Google will show them in search results.”

Many infopreneurs think SEO is mostly about finding the right keywords to stuff into their blog posts or page descriptions. Surely, doing your keyword research and using those keywords in your page text and metadata is important, but that’s not all SEO is about.

Here are 16 SEO mistakes you might be making — and tips on what to do instead:

  1. Not using alt text for your images. “Alt text” is a description…


Creating consistent content is hard; get paid for it

Bird’s eye view of a woman with black hair typing on a laptop on a white table while surrounded by notebooks and a mobile phone
Bird’s eye view of a woman with black hair typing on a laptop on a white table while surrounded by notebooks and a mobile phone
Photo by Vlada Karpovich on Pexels

One of the things I honestly love about my job as a business coach for infopreneurs is the time I get to spend researching new trends, trying out new strategies, and ultimately, seeing if the tried-and-true advice we’ve always been taught is still relevant (or if new lines of thinking are taking over).

This article is about one such thing.

The job of an infopreneur, if you boil it down, is to create content. Broadly, we classify our content into paid vs. …


Your free content impacts who you attract

Anonymous woman sitting at blue circular table working on silver laptop surrounded by notebooks and a coffee cup
Anonymous woman sitting at blue circular table working on silver laptop surrounded by notebooks and a coffee cup
Source: Pexels

After choosing a niche, new infopreneurs often have difficulty narrowing down their business’ overall message and deciding which topics they want to specialize in teaching to their audience.

A simple exercise I often teach my audience members to assist with this involves two steps. First, determine what your umbrella topic is. Then, identify three to four pillars underneath that.

Your umbrella topic is the overarching thing that your business is about.

If you operate in the health niche, an example of your umbrella topic might be wellness for women.

An umbrella topic is big and overarching. There are a lot…

Bailey Richert

Award-Winning Business Coach for Infopreneurs >> I help infopreneurs grow their businesses with proven online strategies. >> baileyrichert.com

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